Alvaro Lleo, Ph.D., is an Associate Professor at The School of Economics and Business of the University of Navarra. He completed two bachelors’ degree in Industrial Engineering and in Industrial Management Engineering at the Polytechnic University of Valencia. He holds his PhD at the Polytechnic University of Valencia analyzing trust relationships between managers and subordinates. Previously, he worked as a continuous improvement engineer in the assembly line of Ford (Spain). His main research has focused on the study of the human factor in organizations aligning people’s potential for the benefit of a shared project. Currently, his research is centered on organizational purpose. He is the director of the Purpose Strength Project, an observatory for generate evidence-based knowledge about purpose implementation and the generation of more purpose-driven organizations. He was Fellow Researcher at the RCC at Harvard University (2014), Visiting Scholar in the Hoffman Center for Business Ethics, at Bentley University (2010, 2018) and Visiting Faculty at the Human Flourishing Program at Harvard’s Institute for Quantitative Social Science (2020).